Sales Officer (Footwear Division)

Job Profile: Sales Officer (Footwear Division)

Location: Field-based (as per assigned territory)

Reporting to: Sales Manager / Area Manager

Key Responsibilities:

1. Product Education & Promotion

Educate retailers, wholesalers, and local markets (haats) about our complete product range and new launches.

Ensure they understand product features, benefits, and pricing strategies.

2. Market Feedback & Issue Resolution

Regularly visit retailers to gather feedback and check if they have faced any issues after selling our products.

Coordinate with internal teams to resolve any product-related complaints promptly.

3. Dealer & Distribution Network Support

Connect retailers with nearby dealers or wholesalers to ensure smooth supply and availability of products.

Support dealers in expanding their retailer base.

4. Market Research & Analysis

Observe and report what footwear products are currently selling well in the market.

Track local trends and consumer preferences.

5. Advertising & Promotional Material Utilization

Distribute and use advertising materials (banners, leaflets, stands, etc.) provided by the company to enhance visibility.

Ensure proper display and promotion at point-of-sale.

6. Competitive Intelligence

Monitor and report on advertising strategies and promotional materials used by other footwear brands in the area.

Desired Skills & Qualifications:

• Minimum qualification: +2 or Bachelor's Degree preferred
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• Strong communication and relationship-building skills
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• Willingness to travel extensively within the assigned region
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• Basic understanding of local markets and footwear retail structure
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• Honest, proactive, and target-oriented